Good day! This the Yellow Dip (Twitter) - We are the Blockchain newsletter that helps you when you get lost in Blockchain.

Today, we're all about "What's the use case?":

• How BMW uses Blockchain in daily operations?

• Mastercard to launch a new accelerator program using Web3 for musicians

• Quick dips

How BMW uses Blockchain in daily operations?

BMW has been on that blockchain bandwagon since 2018 and it's changing the way they do things. They have piloted and successfully implemented quite a few solutions which has helped the car manufacturers become more competitive and transparent over the last 5 years

They're using it to track the materials such as the ones they use in their electric vehicle batteries and make sure they're coming from ethical and sustainable sources. No more sketchy supply chains that avoid the overstocking & shortages problem and identifies improvement opportunities for its suppliers as well.

They're also using it for their customer loyalty program, BMW Rewards, where you can earn points for stuff like test driving one of their cars or referring a friend to the program. For this, BMW is partnering up with BNB blockchain and Coinweb (a cross-chain computation platform). The points earned on these Blockchains can then be redeemed for sweet rewards like merch or exclusive experiences. By using blockchain to track and manage these points, BMW can provide a more secure and transparent loyalty program for its customers. No more worrying about your personal or financial data getting hacked.

But BMW isn't just stopping there. They're also exploring the use of blockchain for autonomous vehicles. They're working on a project called "Autonomous Vehicle Identity," which uses blockchain to give self-driving cars a digital identity so they can communicate with each other and traffic lights and stuff. As autonomous vehicles become more common on the roads, it's important for them to be able to communicate with each other and the wider transportation system in a secure and reliable way. This gets even more interesting & real - BMW’s head of blockchain research Dr. Luckow also envisages enabling vehicles to process transactions by themselves (e.g. paying parking or toll charges) and giving consumers more control over their data.

They have also partnered with the German government to federate drivers licence and simplify the purchase and renting process. It will save a lot of time and paperwork, creating a seamless experience for the renter/buyer.

Overall, BMW is finding all sorts of ways to use blockchain in their daily ops and it's pretty dope. From supply chain management to customer loyalty programs and even autonomous vehicles, they're taking advantage of all the benefits blockchain has to offer. And as blockchain becomes more mainstream, we'll probably see even more companies getting creative with it.

Mastercard to launch a new accelerator program using Web3 for musicians

Mastercard is all about Web3 life and their latest move is the launch of the "Music Connect" accelerator program for up-and-coming musicians. This program will give selected artists access to Web3 resources and industry expertise, as well as mentorship from successful musicians. The program will also offer workshops and events to help musicians stay on top of the latest trends in the music industry and learn how to leverage Web3 for their benefit.

Before today, Mastercard had already made substantial partnerships enabling banks to offer crypto trading to their clients and helping Coinbase let their users buy NFTs using their mastercard cards. Their latest effort is aimed towards educating creators how to engage better and make money through their audience.

This isn't Mastercard's first time getting involved in the music industry, they've already got the "Priceless" campaign going on which gives cardholders exclusive content and experiences, and they've partnered with music festivals and events worldwide. With the launch of Music Connect, Mastercard is showing their commitment to supporting the music industry and helping musicians succeed in the digital age.

Mastercard has teamed up with Polygon Studios for this accelerator program and will also be dropping their own "Mastercard Music Pass" NFT. Holders of this NFT will get access to exclusive Web3 and music educational materials, unique collaborative tools, and real-life experiences. It's awesome to see traditional brands like Mastercard reaching out directly to creators and the new generation of consumers, and this decentralization of economies is definitely a good thing for the long haul.

This is funny if you get it :D :D

Quick Dips

+ This Sci-Fi Blockchain game could help create a metaverse that no one owns (MIT Technology Review)

+ Top 5 most googled cryptocurrencies worldwide in 2022 (Cointelegraph)

+ Binance Is Bleeding Assets, $12 Billion Gone In Less Than 60 Days (Forbes)

+ Best ICO to invest in 2023 (Outlook India)

In case you plan to learn Blockchain technology, go through the learning link we've shared in earlier editions, plus go through this Ethereum paper to get hold of smart contracts.

That's it for today. Stay curious & see ya next week!

This is me writing this newsletter, too cold here.

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DISCLAIMER: This newsletter is strictly educational and is not an investment advice to buy or sell any assets or to make any financial decisions. Please be careful and do your own research